Privacy Policy

1. Overview

This Privacy Policy outlines how Lux Funnels LLC collects, uses, stores, and protects personal information obtained from clients, website visitors, and users of the Lux Growth System. By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

●  Contact Information

Name, email address, phone number, and business address.

●  Business Information

Clinic name, practice type, and operational challenges.

●  Billing Information

Credit card details and billing addresses, processed securely via third-party payment gateways like Stripe.

●  Platform Data

Login credentials for third-party integrations (e.g., Google Business Profile, Meta, booking software) necessary for service delivery.

3. How We Use Your Information

We use your personal information to provide, operate, and maintain our services and the Lux Growth System; process payments and manage your subscription; communicate with you regarding onboarding, strategy sessions, and support requests; send marketing communications and educational materials (you may opt out at any time); and improve our website, services, and AI models based on aggregated, anonymized usage data.

4. HIPAA and Protected Health Information (PHI)

●  Client Responsibility

Our clients (the clinics) are the Covered Entities under HIPAA. Clients are responsible for ensuring they collect patient data legally and use our system in a compliant manner.

●  Business Associate Agreement (BAA)

Where our services require the storage or processing of PHI, Lux Funnels LLC acts as a Business Associate and will execute a BAA with the Covered Entity prior to handling PHI.

●  Data Security

We utilize secure, encrypted infrastructure (via GoHighLevel) to protect all data stored within our system.

5. Sharing Your Information

We do not sell, rent, or trade your personal data. We may share information with:

●  Service Providers

Trusted third-party platforms used to deliver our services (e.g., GoHighLevel, Stripe, Twilio, Mailgun).

●  Legal Authorities

Information may be shared when required by law, subpoena, or other legal processes.

●  Business Transfers

Information may be shared in the event of a merger, acquisition, or sale of company assets.

6. SMS Marketing and Communications Consent

By voluntarily providing your phone number and opting in via our forms, you consent to receive SMS communications from Lux Funnels LLC, including appointment reminders, onboarding updates, and promotional messages.

●  Opt-out Instructions

You can opt out of SMS communications at any time by replying “STOP” to any message you receive.

●  Message Rates

Standard message and data rates from your carrier may apply. Message frequency varies.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to analyze traffic, remember user preferences, and support our marketing efforts (e.g., Meta Pixel, Google Analytics). You may adjust your browser settings to reject cookies, though this may affect site functionality.

8. Data Retention

We retain client data for as long as your account is active or as needed to provide you services. Upon cancellation, we may retain certain information as required by law or for legitimate business purposes (such as tax records or dispute resolution).

9. Your Rights and Choices

Depending on your location, you may have the right to access the personal information we hold about you, request corrections to inaccurate data, request the deletion of your data, and opt out of marketing emails by clicking the unsubscribe link at the bottom of our emails.

10. Data Security

We implement industry-standard technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The effective date will always be indicated at the top of the page.

12. Contact Us

Lux Funnels LLC, 7901 4th St N STE 300, St. Petersburg, FL 33702. Email: hello@luxfunnels.com.

13. California Privacy Rights (CCPA)

If you are a California resident, you have the right to request information about whether we sell or disclose your personal information to third parties. Lux Funnels LLC does not sell personal information and does not share personal information with third parties for their direct marketing purposes without your consent. To submit a data request or opt-out inquiry, contact hello@luxfunnels.com.

14. Affiliate Disclosure (FTC Compliance)

Some links on our website or within our platform may be affiliate links. This means that if you click a link and make a purchase, Lux Funnels LLC may receive a commission at no additional cost to you. We only recommend tools and services (such as GoHighLevel) that we use and trust.